Rural Resource – Simon Sinek: Start With Why

After a long hiatus the Rural Ministry Blog is back!

Each Monday on the Rural Ministry Blog I post a book review, article link, website link, video, or any other type of resource that I think would be of interest to the Rural Ministry community.

Today’s Rural Resource is a video that I recently discovered on TED.  In the video, speaker Simon Sinek draws a very interesting conclusion: people don’t buy what you do, they buy why you do it.  Although this video is directed at the corporate world I think the parallels to the world of Rural Ministry are very obvious.

Here’s the link to the video:

Simon Sinek: Start With Why

When I first asked myself the question of why my church does what it does the obvious answer was, of course, to fulfill the great commission.  This should be the primary reason any church exists.  Even though that’s the ultimate goal and primary purpose, I’m not sure that telling people “we’re here to save your soul” is the most effective way of getting them interested in the things of God. I think we need to also communicate other reasons for why we do what we do.  Do we have a passion for our communities?  Do we have a burning desire to provide for the poor?  Do we get excited about building healthy families?  Whatever these other reasons are, we need to find ways to effectively communicate them to our communities.

What was your initial reaction to the video? How can we relate the ideas presented by Simon to our ministries?  Why does your church do what it does?  Leave a comment below.

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Explore posts in the same categories: Advice, Pastoral Growth, Questions, Rural Resource, Uncategorized

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